Ensure campaign success, before you spend on media
Creative pretesting that shows you what will work, why it works, and what to change to improve performance before launch.
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Pre market testing that accurately predicts Creative impact before launch
Human Made Machine predicts how creative will perform before you spend on media. Using proprietary technology and robust methodology we test ads pre-market to measure and predict brand performance.
Why leading brands choose Human Made Machine
Predict creative impact pre-launch
Understand how real audiences will respond, with proven accuracy.
Reduce risk and wasted media spend
Eliminate guesswork and avoid betting millions on instinct.
Move faster with confidence
Get clear, actionable guidance early, not after campaigns fail.
How HMM maximises creative performance
Tailored to your objectives & global audiences
We build custom experiments tailored to your specific audience, objectives, ad formats and markets across the globe. Whether you are validating early-stage concepts or final-cut digital assets, we test your creative against your specific business goals to eliminate risk before a single dollar of media is spent.
Scientific Rigor
We replace 'gut feel' with robust data. Through our proprietary technology and simulated real-world environments, we survey real audiences. Our methodology is tailored to market-specific contexts, using randomised controlled trials for reliable predictions.
Intelligence Beyond the Score
Most vendors tell you how your creative performs; We tell you how to fix it. We pinpoint the specific creative drivers of brand lift and provide a roadmap for optimisation in days, not weeks. No guesswork. Just data-backed certainty that your campaign will perform from day one.
Built for marketers, agencies, and brands
Whether you are leading a brand or advising a client, HMM replaces uncertainty with actionable insights to ensure your ads are optimized for success.
Validate & Iterate on your Creative Strategy
Our pre-market creative testing predicts how your target audience will respond to your ads, and how to make them better - so you get optimal performance from the start.
Protect your media plan from creative failure
Don’t let underperforming assets derail your media strategy. Our rigorous testing helps to maximise your media effectiveness.
Prove the value of your inventory
Demonstrate your platform’s effectiveness and ensure client creative is validated to perform. Our testing replicates your environments to show how your high quality content drives engagement.
Latest insights & events
Ad of the Month - Dove
Brazil’s beauty market is a scientific battleground where "skintellectuals" demand more than just flashy claims. This Ad of the Month reveals how Dove achieved a 12-point brand lift by transforming a beloved Rio landmark into a powerful metaphor for skin restoration. We break down how this layered messaging bypassed the "sea of sameness" to build deep emotional resonance in a cluttered media landscape.
Ad of the Month - Motorola
While tech giants fought over engineering specs, Motorola quietly stole the show. Our data reveals that "technical density" backfired with audiences, while Motorola's simple, high-energy approach drove significant lifts in Purchase Intent. See how the Razr mastered the art of the simple sell.
Ad of the Month - LOEWE
Luxury ads often sell a mood, but LOEWE sold a feeling. Our latest Ad of the Month reveals how LOEWE successfully drove brand lift by focusing on sensory and tactile elements - making the product the star - to communicate premium quality and build awareness in a competitive market.
Ad of the Month - Samsung
The smartphone market is fiercely contested, and strong creative and messaging are essential for winning with consumers. Brands have focused more and more on AI integrations - but our August Ad of the Month suggests they should consider flipping the script, highlighting premium hardware design instead.
Ad of the Month - Lux
Japan remains one of the most challenging markets for global brands, as campaigns that perform well in the West often struggle to connect with local audiences. In this issue of Ad of the Month, we look at how beauty brands build resonance in Japan by tapping into cultural cues and fostering confidence and aspiration among women.
Ad of the Month - Etsy
How can retailers build their brands and influence people’s deeply habitual shopping behavior? Our June Ad of the Month suggests one strategy is to first understand the audience's needs at a given moment (e.g. the run up to Father’s Day!), and then strike a chord by addressing these needs directly but with creativity.
Ad of the Month - Michael Kors
What does it take to sell a $2000 handbag? We analysed recent ads from luxury brands Louis Vuitton, Longchamp, Gucci and more to uncover what drives consideration - and why most ads failed to breakthrough. This month's winning creative showed that you don't need to reinvent the wheel to be successful.
Data integrity in the AI era
At Human Made Machine we're committed to delivering human-centered insights. As AI becomes more accessible, so too has its use among survey-takers, contributing to a rise in survey fraud. In this blog we look at how this affects data quality and what can be done to eliminate it.
Ad of the Month - Fenty
We are often asked about what celebrities our clients should choose for their ads - and how best to use them to engage audiences. This month, we looked at recent YouTube ads in the beauty sector. Our Ad of the Month showcases how a big name can advocate for and amplify a brand without overshadowing it.
Want to know how your creative will perform?
Learn how we can help eliminate the uncertainty before you launch a campaign.