Our Products

Great campaigns start with great creative

We maximize campaign impact before you spend on media

Overview

Double the chance of your campaign's success through our innovative, creative pre-testing solutions

Deep insight where it matters

HMM Pro

Test with real people in real media environments

Measure true brand lift using causal methods

Use for concepts and key creatives

Gain insights that drive long-term performance

Creative testing at volume

HMM AI

Get fast, AI-powered results

Predicted brand lift

Use for executions of approved concepts

Optimize pre-launch with high confidence

Concept

Execution

Optimization

Prove your creative works before you spend on media

Our control-exposed experiments show if creative exposure lifts brand metrics for your target audience against key goals like awareness, perception, and intent. Because context matters, creatives are tested in realistic media environments to ensure our results reflect real-world performance. AI builds on these results, predicting brand lift based on past experiments.

We answer both the What and the Why

There’s no single formula for creative success. From early ideas to final execution, we uncover what works and why. Whether it's shaping narratives, refining concepts, or optimizing executions, our assessments go deeper. Combining human insight, media context, audience behaviour, emotional impact, and AI, we find the winning creative strategy for your next campaign.

Get to clear decisions faster‍

We remove barriers to insight, making answers instantly available when decisions need to be made. Our structured, context-rich data powers AI agents to turn complexity into clear, decision-ready insights—helping teams act quickly and confidently. Whether through UI, APIs, or automated reports, we ensure insights flow effortlessly across your organisation.

Value you can measure

We work with brands to confirm the impact of creative testing on their campaigns. Independent verification with Google confirmed that our approach more than doubled campaign effectiveness. By validating outcomes, we help marketers maximize impact and prove their value to their brands.

Our coverage

Test where your media runs

Your creative doesn’t live in a vacuum—neither should your testing. Our platform covers 30+ markets and all major media environments, matching your specific audiences and media plans. Whether you're running TV, digital, social, or CTV, we ensure the results reflect how and where your campaigns appear.