Predict your creative impact with Incubator
Incubator tells you which of your ads work and why they're effective
Overview
Incubator and Incubator Go are our
pre-market creative testing products.
They help you make the creative even better - that creative into which you invest considerable thought and money.
In context
More media environments than anyone else
When it comes to performance, context matters. With extensive environment, format, and global coverage, you can understand creative in its true context - including every major social platform. We’re in over 30 markets and counting.
At speed
Delivering actionable results in just 7 days
We know you need to move quickly to engage with your target audience. We recognize the launch dates of your campaigns can’t move: our creative testing lets you optimize your campaigns sooner.
In richness
A far more nuanced understanding of how your creative is being received
Our rich dataset includes brand performance, user behavior, emotional resonance, and advanced AI assisted creative content tagging.
Why Incubator
Incubator is built for a shifting media landscape.
Today's media landscape is fragmented. It turns quickly.
People see ads across a vast range of devices and places.
Creative contributes up to 70% of how well an ad does; the success of an ad depends on its context and timeliness.
All of this makes testing ever more important. But it's become harder and needs to be nimble.
So we created Incubator to give marketers contextualized results - fast.
With a rich depth of data that includes:
- Brand performance
- User behaviour
- Emotional resonance
- Advanced AI assisted creative content tagging
It mobilizes marketers to take action, knowing what will engage their audience.
Our Coverage
Incubator is unparalleled in its range of environments, formats, and countries.
We support testing across all the major global digital platforms and formats, and we continue to extend our offering to match the market needs
Request a demo
Want to know how your ads will perform?
Let us show you how we can help take away
the uncertainty before you launch a campaign.