Scientists and engineers with a progressive approach to creative testing

We come from marketing, with a passion for harnessing the power of creative

Our vision

To bridge the gap between creative and context so that marketing resonates in the real world.

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We had seen campaigns failing too often.

Brands would spend millions of dollars only for these campaigns to fall short of engaging the intended audience.

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We built Incubator to change that.

We knew creative could be made more effective with rigorous, scientific pre-testing that paid strict attention to context, delivering at the pace marketing needed.

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We now help marketers achieve the resonance they need.

We've invested in this goal by building a platform for marketers that reduces risk and uncertainty.

Global reach. Human scale.

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30

Markets

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12

Languages spoken

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5

Offices

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200M+

Data points

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22

Media environments

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200+

Creative formats

Working with us

When you test with our products, you'll discover that we don’t hide behind jargon; instead, we practice data science.

Our stance is to be farsighted, always looking at how we can improve
our offering. We do this with genuine empathy. We are humans.

Meet the team

We are a broad group of people who are excited about how data science and technology can drive marketing performance.

We come from fast moving agencies, brands, and publishers.

Board

Leadership

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Avinash Kaushik
Strategic Advisor
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Simon Wongsuwarn
Chief Operating Officer
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Ellie Ahmadi
Chief Marketing Officer
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Kai Wang
Global Director of Operations
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Charmaine Yuen
Director of Client Services
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Eliott Rockliff-Nally
Global Director of Product
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Liam Keaton
Global Director of Engineering
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Josh Fyne
Global Director of Architecture
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Louise Hardy
Global People Manager

Contact us

Want to learn more about us?