We had seen campaigns failing too often.
Brands would spend millions of dollars only for these campaigns to fall short of engaging the intended audience.
Scientists and engineers with a progressive approach to creative testing
We come from marketing, with a passion for harnessing the power of creative
Our Vision
To bridge the gap between creative and context so that marketing resonates in the real world.
We built Incubator to change that.
We knew creative could be made more effective with rigorous, scientific pre-testing that paid strict attention to context, delivering at the pace marketing needed.
We now help marketers achieve the resonance they need.
We've invested in this goal by building a platform for marketers that reduces risk and uncertainty.
Global reach. Human scale.
30
Markets
12
Languages spoken
5
Offices
200M+
Data points
22
Media environments
200+
Creative formats
Working with us
When you test with our products, you'll discover that we don’t hide behind jargon; instead, we practice data science.
Our stance is to be farsighted, always looking at how we can improve our offering. We do this with genuine empathy. We are humans.
Meet the team
We are a broad group of people who are excited about how data science and technology can drive marketing performance.
We come from fast moving agencies, brands, and publishers.
Board
Sabrina Talma
Founder / Chief Executive Officer
Al Chen
Founder / Chief Analytics Officer
Steve Craig
Founder / Chief Technology Officer
Andrew Shebbeare
Board Member
Henry Piney
Strategic Advisor
Leadership
Avinash Kaushik
Strategic Advisor
Simon Wongsuwarn
Chief Operating Officer
Kai Wang
Global Director of Operations
Charmaine Yuen
Director of Client Services
Eliott Rockliff-Nally
Global Director of Product
Liam Keaton
Global Director of Engineering
Josh Fyne
Global Director of Architecture
Louise Hardy
Global People Manager