Delivering huge returns on Google campaign spend
A global program to optimize Google’s brand marketing through creative testing and optimization
Some of our Work
Concept optimization for Google Search
Google Search developed a concept strategy that leveraged the NFL Sunday Ticket, featuring famous NFL players, to promote its Google Search functionality (Google Lens). The team wanted to understand the concepts’ potential impact on the KPI and how to optimize it
Proving the impact of contextual relevance
In response to increased concerns over user privacy, Google started exploring personalized ads that did not rely on user data. The award winning Pegasus ad format uses machine learning to contextualize ad content based on the content of the webpage